By isolating the messages, content, features, characters, etcetera that drive installs, you’ll know what to communicate in your Gallery and what you should be testing next. Don’t Randomize! This is what you should build your hypotheses around. By combining screenshots, you can maximize the value that you and your app store page viewers get from them. This is due to the fact that all visitors who scroll through your store listing are exposed to the Screenshots in your First Impression Gallery (all creative assets that can be seen without browsing through or interacting with the Gallery). Now we can begin, but first, we need to check all the preliminary phases before going into the actual testing: One of the reasons many tests fail is because companies don’t strategically decide which target audiences to test. Tools like the ASO Tool Box, App Annie, and Mobile Action can help you conduct this research quickly and effectively. Text captions help them understand the context behind the screens. Today's post is a brief review that follows in this vein, like others popular posts such as the recent Google Play Feature Graphic Examples and the best practices from the top 100 app screenshots study. Designers are making it even easier for users by highlighting UI elements that the text caption is trying to explain. Here are the guidelines for the iOS App Store: In the iOS App Store, screenshots are located in the app preview section, located directly below the app name, icon, and subtitle information. Screenshots have a significant impact on the success of your app. Just as there’s a significant benefit to optimizing your Screenshots, there is also a cost associated with not investing resources in testing them. This is probably because the gameplay is usually clear enough even from thumbnails — Peter Fodor. Jonathan is Storemaven's Director of Marketing. Lock down your app’s USP, then choose the screenshot style that best conveys these selling points in an enticing manner that warrants a click. To learn more, Why Your App Isn’t Ready for the New Google Play Design, using the same creatives on both platforms led to a. Download RNAO Best Practice Guidelines and enjoy it on your iPhone, iPad, and iPod touch. Usage of call-to-actions is encouraged, app’s features are to be emphasized with verbs. We use cookies on our websites. Portrait screenshot size: 1242px X 2208px, Landscape screenshot size: 2208px X 1242px, Portrait screenshot size: 1242px X 2688px, Landscape screenshot size: 2688px X 1242px, Aspect ratio: Can’t be more than 2:1 or 1:2. If a picture is worth a thousand words, then your app store screenshots are the best way to tell your app’s story and convince users to download your app. People don’t want to spend time on your App Store page. Is there a way for you to create a sense of urgency? Once your screenshots have been taken and uploaded to the app stores, you need to test and optimize them for higher conversion rates. Most importantly, though, you won’t have valuable visitor behavior data to uncover insights that will drive your next tests. The guidelines are pretty straight forward. Here are the guidelines you need to adhere to: In the Google Play Store, screenshots can be found beneath the large, green “Install” button and above the short description section. Best Practices for Screenshots. Option 2: Use screenshot apps such as Monosnap, Tinygrab to do this trick. We’ll get into more specifics about Gallery orientation later on, but you can also check out our Gallery Orientation guide to help you decide which Gallery orientation is best for your app. You have to use images and videos that are taken directly within your app. The iOS App Store was opened on July 10, 2008 with an initial 500 applications available. Show Off Your Brand. Landscape-oriented Screenshots will convey the messages and convert better than portrait-oriented Screenshots. Some of the core metrics that define successful Screenshots are: For example, perhaps you found that your 4th Screenshot had the highest CVR in your Gallery. For that reason, it’s crucial that the creatives they’re exposed to effectively convince them to install. Most importantly, why are they installing my app? What features do visitors care about the most? Without knowing your limitations, there’s no way you can make screenshots that will look professional and drive users’ attention. Screenshot sizes for Apple App Store /App Store Connect /iTunes Connect The Apple App store requires only 1 screenshot per app and localization while also allowing a maximum of 10 screenshots. Highlight the main benefits (not features) An app with plenty of features is great, but the benefits … App screenshots should not be selected randomly. 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